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Garth Fromme: Pictorial Photography

Congratulations!
You found an easter egg tucked away on the site. Here's a story about the home page image–

The Story of Cal's Liquors

My urban series had just begun to take shape and I was doing a show at the Chicago Merchandise Mart. Early December 2003, and the weather was still pleasant enough. With a few hours to kill between final set up and the show's kick off reception, I grabbed my camera and wandered downtown Chicago for a few hours. Please understand, I don't know Chicago so I was just soaking it all in.

One busy corner caught my attention. It was a cloudy day so I leaned against a light pole to steady myself and started clicking away. A month later I had prepared two scenes from that corner, one featured on my home page. That fall I was doing a show in Buffalo Grove, a Chicago suburb, when a young man walked up and told me he had gone to school with Cal's daughter. I didn't connect until he pointed to the picture with Cal's Liquors featured.

Long story short, he called her up, she told her father and before the weekend was over I met quite a number of the clan. One of Cal's nephews even purchased a print for their 50th anniversay, or so he said. I was somewhat uncertain about telling Cal the image was part of a series called "Ephemeral/Edifice" illustrating humanity's fleeting nature. In many cases, the edifice in my images also disappears a relatively short time after I capture them. Cal then told me there was family strife and he didn't know how much longer they would have the store. To this day, I don't know the fate of Cal's but the image has been quite popular.

What pleased me most about meeting Cal was him telling me that he couldn't count the number of photographers and cinematographers who had asked to set up on the roof to capture the El as it rattled by. This was the first time someone had made his business the focus of a scene. As I've toured this image around the country, it never fails someone stops short, points and says "I used to walk by Cal's every day on my way to work!" (Amusingly, they seldom admit to going in, though the connected sandwich shop is another matter.)

The master image for "Ephemeral/Edifice #2- Chicago" knocked around with me for awhile. Finally, at a show in Wausau, WI, not more than 30 minutes to close on the last day, a jogger drew up short, strode into the booth and started inspecting the picture closely. Stepped back a couple times to look it over, then up closer to examine details. He looked at me, his face still dripping with perspiration, "How late does the show run?"

"About another 30 minutes," I said. You could see the dilemma in in his eyes. "Man, I need to think about this," and he stode out of the booth. Normally, you can bet they won't be back under those circumstances. Ten minutes later he strode back into the booth, grinned and gave a thumbs up and handed me his credit card. The only issue was getting it bubble-wrapped so it could be transported in his convertible, with the threat of a storm coming on. That took all of another 10 minutes including a 6-block round trip to the trailer to retrieve the bubble wrap.

On the way to to trailer and back, I just may have spotted another Ephemeral/Edifice opportunity the next time I get back to Wausau, too. gnf